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E-COMMERCE / RETAIL / INTEGRATIONS

ORTEKA.

One retail network. One connected experience.

An e-commerce platform that brings product discovery, healthcare services and retail operations together.

UX & UI designWebsite developmentCMS migrationBusiness integrations
ORTEKA store on desktop and mobile

THE CHALLENGE

A clear task.
A connected solution.

Build a new website for an orthopedic retail network and connect it to the systems behind the business. Customers needed an easier way to find products and access services; the team needed a more connected way to manage online orders.

The project combined interface design, a migration to Bitrix, inventory system integrations and improvements to call-centre order processing. The result was a launched platform spanning both online shopping and customer services.

01 / THE EXPERIENCE

Find the right product.

A large catalog needs a clear route to the right item. The project included smart search designed to understand what a shopper is looking for from the first letters of their query.

ORTEKA search interface and suggestions

02 / THE EXPERIENCE

Connect online and in-store.

Customers can choose the location, specialist service, date and time of their appointment from the website. Shopping and access to care become part of the same digital experience.

ORTEKA appointment booking interface

03 / THE EXPERIENCE

Bring the service closer.

The website also integrates video consultations, giving visitors another way to get advice without a separate journey through disconnected services.

ORTEKA online consultation interface

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